Advertising
Advertising policy
Which ads we accept, how they are labeled and how we keep advertising and opinion apart. Draft pending legal review.
Translation notice: this is an English translation of our política de publicidad. If the two versions differ, the Spanish version prevails.
In short: every ad is labeled as advertising, we review every campaign before it runs, no advertiser decides what we think, and we don't accept ads that track our readers.
1. Advertising and opinion, always separate
- Ads carry the label "Advertisement", and sponsored content carries "Sponsored content" next to the advertiser's name.
- Opinion pieces are never for sale. Advertisers cannot request, review or approve an article, or influence what we publish about them or their industry.
- An ad on Comentamos is not an endorsement.
- Affiliate and sponsored links are marked as such.
2. Sponsored content
Our team writes or reviews it using information from the advertiser. It is labeled "Sponsored content" at the top with the name of who paid for it and is kept apart from our opinion sections. We may decline a topic that doesn't fit our principles.
3. Restricted categories
Accepted only under these conditions, in addition to any legal requirements:
| Category | Conditions |
|---|---|
| Alcoholic beverages | Adults only, with a responsible-drinking message, never directed at minors or linked to driving or personal success. |
| Gambling and betting | Only operators holding a current license from Panama's Gaming Control Board, with a responsible-gambling message and the minimum age. |
| Financial and investment products | Only entities authorized by Panama's Superintendency of Banks or Securities Market Superintendency. Risks must be stated and returns must not be promised. |
| Crypto assets | Only platforms that comply with applicable regulation, with a clear risk warning. No promises of profit and no initial coin offerings. |
| Health, medicines and supplements | Only products and services authorized by Panama's Ministry of Health. No promises of cures or misleading testimonials. |
| Government advertising | Accepted when it names the public body paying for it. It never conditions our coverage or our opinions. |
4. What we don't accept
- Electoral advertising and ads for political parties, candidates or campaigns, including referendums and public consultations.
- Illegal products or services, counterfeits, pyramid schemes and get-rich-quick offers.
- Weapons, ammunition and explosives.
- Tobacco, e-cigarettes, vapes and drugs.
- Sexual or adult content.
- Messages that discriminate, incite hatred or violence, or attack people or groups.
- Ads that imitate Comentamos news or articles, or use our brand without being labeled as advertising.
- Ads directed at minors.
- Misleading advertising: prices, offers or results that cannot be delivered or verified.
5. Technical requirements and privacy
- Formats: image (up to 5 MB), silent MP4 or WebM video (up to 10 MB), HTML5 piece (up to 500 KB) or text.
- No tracking: no pixels, cookies, third-party scripts or anything else that identifies or follows our readers. HTML5 pieces run in an isolated frame.
- Reader experience: no pop-ups, autoplaying sound, automatic redirects or ads that cover the content.
- Destination: the link must lead to a secure (https) page that matches what the ad promotes.
- Measurement: we count impressions and clicks without cookies and deliver a report with aggregated figures and no personal data about readers.
6. Review and removal
We review every ad before it runs. We may request changes, reject it or remove it at any time if it breaches this policy or the law, receives well-founded complaints or its destination changes. Where possible, we will let the advertiser know first.
7. Advertiser responsibility
Advertisers warrant that they hold the rights to the images, trademarks, text and music they use, that what they advertise is truthful and that they comply with applicable law, including Panama's consumer protection rules and, when targeting other countries, the laws of those countries (such as US Federal Trade Commission rules). Commercial terms (price, dates, payment and cancellation) are agreed in writing for each campaign.
8. See an ad that breaks these rules?
Write to hola@comentamos.com with the link or a screenshot. We will review it and remove it if it doesn't comply.
Want to advertise? See our spaces on the advertising page. More in our terms of use and privacy policy.