Advertising
Media kit
Everything you need to plan a campaign on Comentamos: formats, specifications, measurement and process.
Who we are and who we reach
Comentamos is an opinion outlet from Panama that argues with data, with three sections (Politics, Economy, and Sports & Tech), articles in Spanish with selected English translations and a free weekly newsletter. Our readers are adults who follow the news and want to understand it: professionals early in their careers, readers of analytical press and people who make decisions with information.
Audience figures are provided on request, with the proposal, from our own measurement. We don't publish numbers we can't stand behind.
A serious environment
Signed opinion, with sources, no clickbait. Your brand sits next to arguments, not noise.
No tracking
No third-party cookies or pixels. We measure impressions and clicks with our own, respectful system.
One advertiser per space
No rotation between competitors in the same space during your campaign.
Inventory
| Space | Format | Where it appears | Creatives |
|---|---|---|---|
| Front-page hero | Editorial block: headline, text, 4:5 image and button | Home page, above the story of the day | Text + image (1200 × 1500) |
| Header | 728 × 90 (leaderboard) | Home, sections and articles | Image, silent video, HTML5 or text |
| Sidebar | 300 × 250 (medium rectangle) | Sidebar on every page | Image, silent video, HTML5 or text |
| Half page | 300 × 600 | Sidebar on sections and articles, desktop only | Image, silent video or HTML5 |
| In-article | 300 × 250 | After the second paragraph | Image, silent video, HTML5 or text |
| Native | Card in the grid: 4:3 image, headline and text | Home and sections, one per page | Image (1200 × 900) + text |
| Footer | 728 × 90 | Every page | Image, silent video, HTML5 or text |
| Newsletter | "Sponsored by" block | Weekly email | Text + logo |
On mobile, 728 × 90 formats scale down proportionally and the 300 × 600 is not shown.
Technical specifications
| Type | Requirements |
|---|---|
| Image | PNG, JPG, WebP or AVIF · up to 5 MB · at 2× for high-density screens |
| Video | MP4 (H.264) or WebM · no sound · up to 10 MB · 15 s max, looped |
| HTML5 | A single .html file · up to 500 KB · uses clickTag · no external resources or trackers |
| Text | Kicker (up to 30 characters), headline (up to 60), copy (up to 140), button (up to 20) |
| Destination | An https page that matches the ad. UTM parameters welcome |
Sponsored content and newsletter
Sponsored content is written or reviewed by our team using information from the advertiser, is labeled as such and is kept apart from our opinion sections. The weekly newsletter offers a "Sponsored by" block with text and logo. Our audience reads mainly in Spanish.
How we measure and what you get
We count impressions (at least half of the ad was visible) and clicks, without cookies, filtering out bots and never counting the same visit twice. You receive a private, expiring report link: totals, CTR, a daily chart and a breakdown by page.
Process
| 1. Proposal | Write to us with your goal, dates and audience. We reply within two business days with a proposal and rates. |
| 2. Review | We review the creative against our advertising policy. We may request changes. |
| 3. Go live | We schedule the campaign with start and end dates. It can be paused or the creative swapped during the flight. |
| 4. Report | At the end (or whenever you ask) you get a private link with impressions, clicks, CTR and a breakdown by day and page. No bots, no cookies. |
Contact
Before proposing a campaign, please read our advertising policy. Summary of spaces on the advertising page.